Welcome to 77 Sands


Welcome to #77Sands! Just follow me for some impressions! #soundtaxi #soundtaximusic #synchmusic #musicproducer #trailermusic #jinglemusic #musicmatters #musicisemotion

Brooklyn office opened

Today is the day! Soundtaxi is proud to announce the opening of our Brooklyn office! We’ve brought some of our music production muscle to the city that never sleeps. More locations. More music. More Soundtaxi! #soundtaxi #synchmusic

GA-DE Frida Gustavsson #coolcorporate #lifestyleandbeauty

GA-DE Frida Gustavsson from Soundtaxi on Vimeo.

GA-DE Frida Gustavsson #coolcorporate #lifestyleandbeauty
You’re the beauty!

Track: Brooklyn Streets
Artist: Nassouh El Hichri

#soundtaxi #soundtaximusic #musicisemotion #musicmatters #filmscore #musicproduction #productionmusic #exclusivemusic #synclicensing #musicsupervisor #musicdistribution #musicpublishing #musicproducer #musicpublisher #musicproductionlife #tvc #advertisement #digitalmarketing #onlineads #nycmarketing

Hello Summer Playlist

Things are heating up! This multi genre list is perfect for seasonal campaigns, and media content celebrating the youthful, carefree spirit of the season!

#soundtaximusic #soundtaxi #musicmatters #musicisemotion #digitalmarketing #advertising #musicproduction #trailermusic

https://www.soundtaxi.com/en/my-playlists…&

Soundtaxi’s Spotlight Festival 2017 Recap

Soundtaxi recently attended the Spotlight Festival 2017 in Stuttgart. The Spotlight Forum CONNEXION panel session inspired some great perspectives from industry leaders in advertising content creation who joined festival director Michael Preiswerk in the conversation.

The panel identified one the largest challenges in modern ad content to be the ever-shrinking length of ads. Stefan Wübbe, Creative Director of Kolle Rebbe (Hamburg) went so far as to describe “20 seconds, advertising” a “creative zone of death,“ citing a number of issues creatives struggle with producing prerolls, midrolls and ad content for Facebook or YouTube.

However, from new problems arise new solutions. Hartmut Kozok, Creative Director of Grabarz & Partner (Hamburg), urged content creators to adapt, applauding brands and agencies who can successfully pull off creating scores of small ads a year.Martin Prost, Creative Director of Antoni, the agency started by Mercedes-Benz, however, takes a different tack.

Prost cites that Antoni was born out of Mercedes’ desire to “be focused“ in their marketing content. He warned that sometimes, meeting modern ad content demands (numerous ads, short on content), may in fact, create what he described as a fading image for brands. He cited his firm’s successful ‘Grow Up’ campaign lensed by fashion photog icon, Alice Moitié, as an example of brands and creatives working closely together to deliver strong content that connects with consumers.

Miliane Nani Meimeth of Trigger Happy Productions (Berlin) seemed to echo Prost’s notion of working more closely with creatives. She appealed for, increasing personal exchange between agency account execs, and the creatives. She believes integrating content producers earlier in the creative process might be the key to successfully navigating the demands of modern ad content production Her mantra for producers, can be said to embody the ethos of the panel, “Dialog. Dialog. Dialog.“

Soundtaxi has worked with many of these firms, staying ahead of the curve on modern ad content. Produced short effective pieces, and working directly with agencies and brands is how we do business. We encourage our clients, friends, and partners and everyone in the ad music community to become a part of the solution, creating a new industry standard that keeps us all moving forward!

May the 4th be with us

Soundtaxi Relaunch May 4th, 2017

The time has come to start a new era! Also we are happy to announce, Soundtaxi Inc. has a new home in New York, 77 Sands … Soundtaxi says, keep watching what’s coming up next to you guys!!!

#redesign #relaunch #soundtaxi #soundtaximusic #musicisemotion #musicmatters #musicproduction

Shoegaze Legends The Veldt Join Soundtaxi

We’re excited to announce, that seminal shoegaze band The Veldt has joined Soundtaxi, and we’re proud to offer their reunion EP The Shocking Fuzz of Your Electric Fur for synch. Originally formed in the 90s, the band rose to prominence with their acclaimed album Afrodisiac, a record that sits proudly on Pitchfork‘s The 50 Best Shoegaze Albums of All Time list.

Describing the new record to music supervisors, we’d say its a psychedelic trip through big city dive bars, and small town roadhouses. An adventure through alternate realities, hazy lust, strange goodbyes and stranger hellos. It is angst, apathy and love collapsing in on itself. It is every scene of millennial self-destruction and forgotten Gen-X’s lingering disillusionment.

Guitarists Danny Chavis and Hayato Nakao whip an effortless velvet haze over filtered electronic drums. Daniel Chavis’ powerfully subdued vocals offer a tension spectrum that is at once serene, mournful and sensual. The songs soar with a melancholic beauty that seems prophetic, with a heady emotional impact that takes listeners along on a waking dream.

The band hasn’t missed a beat. In fact, their new material, in some places exceeds their best 90s offerings. One of the best reviewed self-relesed records of 2016 with nods from The Guardian and Wax Poetics, the album was recently re-released by Raleigh based indie label Schoolkids Records.

Listen to Shocking Fuzz of Your Electric Fur here!

BAND BIO

Pioneering 90s shoegaze outfit, The Veldt, is spearheaded by Twin brothers Daniel and Danny Chavis, originally from Raleigh, North Carolina. An alt-rock band with a black frontman, blending psych, authentic southern soul, and ghostly guitars, was an anomaly in a scene dominated by white British bands. However, they quickly commanded the scene’s attention, winning an early fan in alt-rock icon Robin Guthrie (of Cocteau Twins fame).

When the The Veldt disbanded, the Chavis brothers formed Apollo Heights, a thriving New York indie band, finding even more acclaim with a record produced by Guthrie, and collaborations with artists ranging from Mos Def to TV on the Radio and Mike Ladd. They are also featured in the award-winning documentary Afro Punk (2003). Their efforts have cemented the Chavis brothers’ positions as both indie rock icons, and pioneers in alternative African American music.

The meteoric resurgence of dream pop in today’s landscape is the perfect moment for The Veldt’s return. We’re proud to be a part.

News & Media Content Boom

The historic, and often debated U.S. Presidential Election of 2016, news stories with international implications, and social media commentary have sparked a significant increase in the popularity and production of news related content in broadcast and new media. The West has its eyes on upcoming elections in Germany and France, and a number of issues are keeping entire populations on edge, and everyone talking. As a result, Soundtaxi anticipates an even larger increase in demand for content used in news and related programming.

Social media sites are now canvased with an unbelievable amount of shared news content from a large number of sources and content developers. As mainstream politics have adopted a volatile nature, there is an increased demand for information from a public that wants to stay informed and aware. It is an exciting time of growth for news media content developers.

We’ve been working hard to shore up our own library with an incredibly robust catalog of music content perfect for news, talk shows, and other multimedia content centered around current events. Our composers are also ready to help craft original music as well. Check our News Playlist, we’d love to help you improve the attention grabbing capabilities of your production as you inform your audience.