When The Bass Drops…and the Neighbors Complain…Don’t Blame Us

Bass music, one of electronic dance music’s most beloved genres, has been causing seismic shifts on dark dance floors for some time. The term can easily confuse the uninitiated, but once that low frequency/high amplitude combination hits, the definition is clear. Hard driving dance music, with an emphasis on low end domination, whether its drum ‘n bass, dubstep, or house you’ll know its bass music when you hear it.

Soundtaxi has created a new playlist of Future Bass music. These are the latest top tunes from our cutting edge producers, pushing bass to the edge of sound. Great for campaigns and projects focused at youth, or need an underground vibe. These tracks are also perfect for fashion, and scenes addressing “the new cool”, technology, altered states, and future dreams.

Listen to Future Bass Playlist

Not to frighten you…but Halloween is coming fast!

Good content producers are always ahead of the curve…and Soundtaxi’s customers are the best of the best. As summer begins to wind down, and fall projects lurk in the corners, we know our customers are getting ready.

Get the jump on getting your content assets in order, by adding Soundtaxi’s Halloween playlist to the mix. Add high quality original music to your project, and give your content the fright-filled edge it needs for the season.

SOUNDTAXI HALLOWEEN PLAYLIST 2017

Leading Ad Music Firm Opens NYC Office

Soundtaxi has been the industry leader in music for advertising (online, televised, POS product films) in Germany for ten years. Last month, we opened a New York office to better serve our US clients.

Our home office has racked up placements for German branches of BBDO, McCann, Grey, Saatchi & Saatchi, DDB and others. Agencies have sourced music from our meticulously curated library, or our composers have created exciting original music.

We’ve landed placements with leading brands from McDonald’s and Sony Playstation to Mercedes Benz, Samsung, Coca Cola, Puma, and other leading brands across categories.

We’d love to get to know you, and discuss ways Soundtaxi can put our reputation for providing quality content to work for you.

Checkout our work reel

Darius VanSluytman
(347)-403-3971

GA-DE Frida Gustavsson #coolcorporate #lifestyleandbeauty

GA-DE Frida Gustavsson from Soundtaxi on Vimeo.

GA-DE Frida Gustavsson #coolcorporate #lifestyleandbeauty
You’re the beauty!

Track: Brooklyn Streets
Artist: Nassouh El Hichri

#soundtaxi #soundtaximusic #musicisemotion #musicmatters #filmscore #musicproduction #productionmusic #exclusivemusic #synclicensing #musicsupervisor #musicdistribution #musicpublishing #musicproducer #musicpublisher #musicproductionlife #tvc #advertisement #digitalmarketing #onlineads #nycmarketing

Introducing… Music For Advertising

Hello All!  It has been a little while since we’ve given you something new to read…I assure you its because we’ve been busy making calls, making deals…and listening to new music.  Listening to new music, in fact, is the reason for today’s entry.  Most of you reading this site are musicians and producers associated with the Soundtaxi family, and as such we want to bring you useful information we hope helps you as an artist.

In the past few weeks, we’ve been going through the catalog submitting individual tracks to ad agencies, video game companies and music supervisors for film and television.  When it comes to multi-media advertising (TV commercials, online marketing, etc.) you’re typically talking content that lasts 30-90 seconds.  This is of course much shorter than your average full-length song.  When commercials use a big top 40 or indie pop “hit” they tend to go right for the hook, grabbing the most dynamic and memorable piece of the tune (similarly, with a genre like dubstep they may edit a song to start just a few seconds before the drop).

So here’s the thing, (and we’ve mentioned this before…but it is significant enough to mention again): producers and composers out there developing music specifically for commercial use need to consider the time constraints of music used for this purpose.  If an ad is 30 seconds long…and your intro is 20 seconds you may run the risk of losing a music supervisor’s interest.  Remember, these guys listen to hundreds of pieces of music dozens of tracks daily.

It is, of course, easy to market a 3-minute piece that’s already on the charts. If you’ve created an electro-house masterpiece…but nobody is familiar with it or your name hasn’t gotten out there as a buzz producer yet, you want to sell your track in those first ten seconds.  Soundtaxi can afford to evaluate an entire composition. A music supervisor may not be so kind.  Imagine having to go through hours of music to satisfy a 30 second ad. Trust us when we say many supervisors are only going to skim a track.

So… if you’re specifically producing a piece intended for commercial use (ads for products & services, movie trailers, etc.) you may want to watch those 30 second-build-ups. Those long and winding roads until we hit the drop, that beautiful 20 second long arpeggio…may wind up being all the music supervisor hears.  Its nothing personal, but a professional may not get past those first 30 seconds of music so they can listen to the other 100 tracks they are auditioning.  If all they hear is intro, well you can imagine the rest.

This is actually good advice for most modern production…if you can get someone hooked in the first ten seconds, you’ve got a fighting chance of creating the ever elusive ‘hit’.  In short…long introductions are cool….but sometimes its nicer to get to the point.