Our gift to content creators

Our customers work hard crafting the best content for streaming, advertising, film and television. ‘Tis the season to start putting the final touches on your holiday content…and Soundtaxi is here to help!

We’ve assembled two playlists this year! One of holiday standards, and one heavy on original holiday music from our roster of composers and producers that will help give your work a seasonal creative boost. Whether you’re looking for a little Christmas cheer…a little holiday blues…or something completely different, as always, Soundtaxi has you covered!

LISTEN HERE
STREAM CHRISTMAS STANDARDS
STREAM ORIGINAL HOLIDAY MUSIC

Cheers!
The Soundtaxi Music Team

Northern Assembly Flirt With Death

Denmark’s leading folk rockers, Northern Assembly, are prepping the release of their latest album Death Won’t You Marry Me? The somber title, however, betrays the lush, warm and earthy sound the record carries, brimming with life and soft light.

The lead single, “One Day I Will Return” is set for release on August 25th. The track, is a tender picture of longing, and returning to find your heart. The kind of song that inspires joyful waterworks, and heartfelt smiles for the right scene.

Through a little trickery (pleading), Soundtaxi has also been able to make available the album cut “Stand With Us”. The title says it all. The perfect soundtrack to scenes of resolution and solidarity. The track’s somber feel, allusions towards unity, and burst of sunshine at its climax make this a great song for scenes dealing with themes of social justice, resolution and unity.

You can listen to the tracks here
One Day I Will Return
License request

One Day I Will Return Instrumental
License request

Reach out with any questions!

Not to frighten you…but Halloween is coming fast!

Good content producers are always ahead of the curve…and Soundtaxi’s customers are the best of the best. As summer begins to wind down, and fall projects lurk in the corners, we know our customers are getting ready.

Get the jump on getting your content assets in order, by adding Soundtaxi’s Halloween playlist to the mix. Add high quality original music to your project, and give your content the fright-filled edge it needs for the season.

SOUNDTAXI HALLOWEEN PLAYLIST 2017

Leading Ad Music Firm Opens NYC Office

Soundtaxi has been the industry leader in music for advertising (online, televised, POS product films) in Germany for ten years. Last month, we opened a New York office to better serve our US clients.

Our home office has racked up placements for German branches of BBDO, McCann, Grey, Saatchi & Saatchi, DDB and others. Agencies have sourced music from our meticulously curated library, or our composers have created exciting original music.

We’ve landed placements with leading brands from McDonald’s and Sony Playstation to Mercedes Benz, Samsung, Coca Cola, Puma, and other leading brands across categories.

We’d love to get to know you, and discuss ways Soundtaxi can put our reputation for providing quality content to work for you.

Checkout our work reel

Darius VanSluytman
(347)-403-3971

Introducing… Music For Advertising

Hello All!  It has been a little while since we’ve given you something new to read…I assure you its because we’ve been busy making calls, making deals…and listening to new music.  Listening to new music, in fact, is the reason for today’s entry.  Most of you reading this site are musicians and producers associated with the Soundtaxi family, and as such we want to bring you useful information we hope helps you as an artist.

In the past few weeks, we’ve been going through the catalog submitting individual tracks to ad agencies, video game companies and music supervisors for film and television.  When it comes to multi-media advertising (TV commercials, online marketing, etc.) you’re typically talking content that lasts 30-90 seconds.  This is of course much shorter than your average full-length song.  When commercials use a big top 40 or indie pop “hit” they tend to go right for the hook, grabbing the most dynamic and memorable piece of the tune (similarly, with a genre like dubstep they may edit a song to start just a few seconds before the drop).

So here’s the thing, (and we’ve mentioned this before…but it is significant enough to mention again): producers and composers out there developing music specifically for commercial use need to consider the time constraints of music used for this purpose.  If an ad is 30 seconds long…and your intro is 20 seconds you may run the risk of losing a music supervisor’s interest.  Remember, these guys listen to hundreds of pieces of music dozens of tracks daily.

It is, of course, easy to market a 3-minute piece that’s already on the charts. If you’ve created an electro-house masterpiece…but nobody is familiar with it or your name hasn’t gotten out there as a buzz producer yet, you want to sell your track in those first ten seconds.  Soundtaxi can afford to evaluate an entire composition. A music supervisor may not be so kind.  Imagine having to go through hours of music to satisfy a 30 second ad. Trust us when we say many supervisors are only going to skim a track.

So… if you’re specifically producing a piece intended for commercial use (ads for products & services, movie trailers, etc.) you may want to watch those 30 second-build-ups. Those long and winding roads until we hit the drop, that beautiful 20 second long arpeggio…may wind up being all the music supervisor hears.  Its nothing personal, but a professional may not get past those first 30 seconds of music so they can listen to the other 100 tracks they are auditioning.  If all they hear is intro, well you can imagine the rest.

This is actually good advice for most modern production…if you can get someone hooked in the first ten seconds, you’ve got a fighting chance of creating the ever elusive ‘hit’.  In short…long introductions are cool….but sometimes its nicer to get to the point.