Leading Ad Music Firm Opens NYC Office

Soundtaxi has been the industry leader in music for advertising (online, televised, POS product films) in Germany for ten years. Last month, we opened a New York office to better serve our US clients.

Our home office has racked up placements for German branches of BBDO, McCann, Grey, Saatchi & Saatchi, DDB and others. Agencies have sourced music from our meticulously curated library, or our composers have created exciting original music.

We’ve landed placements with leading brands from McDonald’s and Sony Playstation to Mercedes Benz, Samsung, Coca Cola, Puma, and other leading brands across categories.

We’d love to get to know you, and discuss ways Soundtaxi can put our reputation for providing quality content to work for you.

Checkout our work reel

Darius VanSluytman

Take part in the Rohde & Schwarz Engineering Competition 2017!

Another great music placement for a corporate film!

Take part in the Rohde & Schwarz Engineering Competition 2017!
Call to action video for the Rohde & Schwarz engineering competition 2017.
Music: “Global Projects” by Manuel Mayer
Agency: jungvornweg GmbH, Dresden

##soundtaxi #soundtaximusic #musicisemotion #musicmatters #filmscore #musicproduction #productionmusic #corporate #exclusivemusic #synclicensing #musicsupervisor #musicdistribution #musicpublishing #musicproducer #musicpublisher #tvc #advertisement #digitalmarketing #onlineads

State-of-the-RFID – RFID system SIMATIC RF300 in the HF range

It’s corporate film time … We placed some music for this nice Siemens corporate!

SIEMENS corporate film
Music: SCORE SQUAD (No Fear Full Mix)
Agency: Publicis Pixelpark

#soundtaxi #soundtaximusic #musicisemotion #musicmatters #filmscore #musicproduction #productionmusic #corporate #exclusivemusic #synclicensing #musicsupervisor #musicdistribution #musicpublishing #musicproducer #musicpublisher #tvc #advertisement #digitalmarketing #onlineads

GA-DE Frida Gustavsson #coolcorporate #lifestyleandbeauty

GA-DE Frida Gustavsson from Soundtaxi on Vimeo.

GA-DE Frida Gustavsson #coolcorporate #lifestyleandbeauty
You’re the beauty!

Track: Brooklyn Streets
Artist: Nassouh El Hichri

#soundtaxi #soundtaximusic #musicisemotion #musicmatters #filmscore #musicproduction #productionmusic #exclusivemusic #synclicensing #musicsupervisor #musicdistribution #musicpublishing #musicproducer #musicpublisher #musicproductionlife #tvc #advertisement #digitalmarketing #onlineads #nycmarketing

Soundtaxi’s Spotlight Festival 2017 Recap

Soundtaxi recently attended the Spotlight Festival 2017 in Stuttgart. The Spotlight Forum CONNEXION panel session inspired some great perspectives from industry leaders in advertising content creation who joined festival director Michael Preiswerk in the conversation.

The panel identified one the largest challenges in modern ad content to be the ever-shrinking length of ads. Stefan Wübbe, Creative Director of Kolle Rebbe (Hamburg) went so far as to describe “20 seconds, advertising” a “creative zone of death,“ citing a number of issues creatives struggle with producing prerolls, midrolls and ad content for Facebook or YouTube.

However, from new problems arise new solutions. Hartmut Kozok, Creative Director of Grabarz & Partner (Hamburg), urged content creators to adapt, applauding brands and agencies who can successfully pull off creating scores of small ads a year.Martin Prost, Creative Director of Antoni, the agency started by Mercedes-Benz, however, takes a different tack.

Prost cites that Antoni was born out of Mercedes’ desire to “be focused“ in their marketing content. He warned that sometimes, meeting modern ad content demands (numerous ads, short on content), may in fact, create what he described as a fading image for brands. He cited his firm’s successful ‘Grow Up’ campaign lensed by fashion photog icon, Alice Moitié, as an example of brands and creatives working closely together to deliver strong content that connects with consumers.

Miliane Nani Meimeth of Trigger Happy Productions (Berlin) seemed to echo Prost’s notion of working more closely with creatives. She appealed for, increasing personal exchange between agency account execs, and the creatives. She believes integrating content producers earlier in the creative process might be the key to successfully navigating the demands of modern ad content production Her mantra for producers, can be said to embody the ethos of the panel, “Dialog. Dialog. Dialog.“

Soundtaxi has worked with many of these firms, staying ahead of the curve on modern ad content. Produced short effective pieces, and working directly with agencies and brands is how we do business. We encourage our clients, friends, and partners and everyone in the ad music community to become a part of the solution, creating a new industry standard that keeps us all moving forward!